Hoover Capital, L.L.C. is a Registered Investment Advisory firm located in Kirkland, Washington. We specialize in prudent wealth management through investments in the financial markets. Founded by Shane Hoover in January 2004, Hoover Capital was formed as a fee-based advisor, providing sound and dynamic money management strategies to clients, with a level of service that is second to none.

Shane Hoover’s vision was to create an investment management firm that could truly act in the best interest of the client, through any and all market conditions. Prior to the advent and proliferation of exchange-traded funds (ETF’s), it was very difficult at most firms to achieve true diversification. The “standard” diversification models primarily consisted of U.S. stocks, bonds, and international exposure through mutual funds.

Shane felt that clients should be offered more. Noticeably absent from the investment mix in the early 2000’s were investment alternatives in foreign currencies, precious metals, and international investments outside of mutual funds, among others. While it was possible to gain exposure in these assets (primarily through mutual funds or individual companies with earnings related to those areas), direct exposure was limited, if not altogether absent. Furthermore, a lack of transparency from the money manager, limited choices, and often relatively high fees made direct investments in these assets difficult for the average investor.

As early as 2002, Shane began sewing the seeds to step outside of the traditional money management model provided and encouraged by most Wall Street firms. His research and conviction pointed to a new investment landscape on the horizon, whereby clients may better benefit by having investment options which included, but were not limited to, those investments offered through traditional brokerage firms.

As a result, Hoover Capital was born, with the distinct advantage of the ability to choose from all publicly available securities. Clients were no longer limited to those assets offered only by the firm that held their account or securities traded on the stock exchange. Admittedly, these are enough investment options for almost all people, almost all of the time. However, as the global financial markets are dynamic and ever changing, Hoover Capital has the structure and flexibility to offer even more. 

If you are looking for a firm that can provide investment flexibility in all market environments, with an advisor that has been well ahead of the curve in the current economic cycle, we encourage you to contact Hoover Capital. We strive to provide well-researched advice, money management unique to your individual situation, and exceptional service, all for fees that are usually less than most investors are currently paying.